Bail for Immigration Detainees (BiD)
Brand Development
︎︎︎Project Summary
Bail for Immigration Detainees (BID) is a UK-based charity dedicated to ending immigration detention and supporting detainees in securing their release. Through legal advice, representation, and advocacy, BID works to uphold justice and human rights for individuals affected by detention.
This project aims to refresh BID’s brand identity to enhance visibility, ensure consistency across all platforms, and strengthen its connection with a wider audience.
︎︎︎Client’s Pain Points
BID seeks a brand refresh to strengthen its connection with a wider audience and gain more support for ending immigration detention in the UK.
︎Key Challenges:
- Inconsistent Branding: Lack of uniformity across platforms, from fonts and color schemes to templates.
- Unclear Brand Strategy: The current brand does not effectively communicate BID’s mission, limiting engagement.
- Limited Expertise: Internal teams need professional branding support to create cohesive guidelines.
- Digital Engagement Gaps: Online presence needs improvement to better resonate with target audiences.
- Scalability Issues: Absence of standardized templates slows content creation and outreach efforts.
︎︎︎Solutions
︎Canva Brand Kit Standardization:
A centralized Canva brand kit was established, ensuring consistency across all digital and print materials. This allowed the team to efficiently create on-brand content with predefined templates and assets.
︎Vectorization of Visual Assets
Key visual elements, including logos, icons, and illustrations, were vectorized to maintain quality and flexibility across different platforms and media formats.
︎Custom Illustrations
A series of bespoke illustrations were created to align with BID’s mission, providing a unique and visually engaging identity that resonates with diverse audiences.
︎Text Standardization
Clear typography and tone guidelines were established, ensuring consistency in written communication across BID’s website, social media, and printed materials.
︎Training & Workshops
The publicity team received tailored training sessions and workshops to familiarize them with the new branding guidelines, empowering them to apply the updated brand elements effectively.
︎Brand Guidelines Development
A comprehensive brand guideline document was created, covering logo usage, color palettes, typography, and tone of voice to serve as a reference for all future content creation.
︎Platform-Wide Consistency
The refreshed branding was successfully rolled out across BID’s website, social media channels, PowerPoint presentations, and print publications, ensuring a seamless and professional presence.
︎︎︎Other Resources
Official Site of BiD : biduk.org